Having a well designed and user friendly website has never been so important. Today, a huge amount of the population spends hours every single day online. People use their smart devices to carry out essential daily tasks and even shop for consumables via their phones, tablets, laptops and desktops. This trend will only continue to grow as we become more and more reliant on technology.
Whether you’re an online clothing brand or a bricks and mortar store, a well designed website is a must-have. Having said that, just having a website isn’t enough. A website needs to be designed in a way that leaves a lasting impression on any customer that visits. Your website needs to convey your brand ethos, your message and what’s more, it needs to present an image of professionalism, of trustworthiness and above all else, it needs to be user friendly.